About
Built by founders who obsess over outcomes, not dashboards.
We help businesses in Saudi Arabia automate the operational work that slows teams down.
- Paperwork
- Client documentation
- Handoffs
- Follow-ups
Founders
Co-founder
Asim Asad Mirza
With 25+ years at Aramco, Asim brings enterprise-grade product delivery. He translates subject-matter expertise into clear requirements, then builds and operates reliable systems. He's focused on making sure every automation is measurable, maintainable, and aligned with real business outcomes.
Strengths
- Product delivery
- DevOps and reliability
- Requirements clarity
Co-founder
Omar Asim Mirza
Omar is an AI engineer who contributed to YOBI's voice agents in Silicon Valley. He worked on dental receptionists that handled patient calls and booked appointments directly into clinic systems, building integrations and tooling that let the LLM act autonomously.
Strengths
- AI voice agents
- System integrations
- Production AI
Co-founder
Fawaz Asim Mirza
Fawaz is a Georgia Tech alumnus with a Master's in AI and has hands-on experience building with LLMs, chatbots, and computer vision. He brings applied AI thinking to automation, so AI engines can understand, classify, and route information without adding manual work.
Strengths
- Applied AI
- LLMs and assistants
- Computer vision
Co-founder
Emaan Asim Mirza
Emaan studied IT at Prince Mohammad Bin Fahd University (PMU) and leads a Saudi growth marketing firm. She bridges operations and go-to-market, helping us design automations that teams actually adopt, and tying AI engines back to growth, customer experience, and speed.
Strengths
- IT and operations
- Go-to-market
- Adoption and enablement
Principles you can hold us to
Clarity over complexity
We start with the AI engine, the bottleneck, and what 'done' means. You get a simple map, clear ownership, and a plan that prioritizes the highest-leverage automations first.
Trust by default
Automation should reduce risk, not create it. We design for reliability, access control, and auditability. You get full visibility into every execution and every step through a dashboard you can access anytime.
Ship, measure, iterate
We deliver quick wins early, then improve with real usage. That means shorter cycle times and fewer manual steps, reviewed against what the same work took before.
Let’s build your automation roadmap
Want to see what we’d automate first?
Join the waitlist and we’ll reach out to map your highest-leverage AI engines, what to automate first, what “done” looks like, and the expected time saved.